JUDGEMENT DAY

EVENT MARKETING LEADER @ WEBENGAGE

September 2021 - Present

Drive the evolution of the WebEngage brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences.
Create and own the go-to-market (GTM) strategy for the product & new features. I help set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption.
Collaborate and lead across the organization. I represent the voice of the customer within the organization and bring insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. I lead and mentor a growing team of event marketers who collaborate and function across a broad set of functions including product marketing, partner marketing, content, and brand.
Built an event marketing department. Identify talent needs, hire and manage a high-performing integrated marketing team
Drive early-stage user acquisition, with strategic direction and tactical execution of paid and organic channels
Keeping updated on market trends & competitor strategies.
Define, build, manage, and control the event marketing budget
Identify problems and deficiencies and implement solutions in a timely manner
Identify key KPIs, monitor conversions, growth metrics, click rate, bounce rate, and other KPIs, and prepare and present reports regularly
Track the initiatives and measure week-over-week progress
Come up with various ideas and strategies to sustain the growth
A/B test various strategies, make improvements and take key decisions around them
Be data-driven and open to experimentation

CUSTOMER SUCCESS - CONSULTING EXPERT @ YOURSTORY

January 2021 - September 2021

Helping create cultural changes that enable the leadership and the teams involved in customer facing and customer delivery roles to develop a customer first mentality whilst shifting their approach from being reactive to being consultative in their endeavor to create a lasting impact.
Identify and re- engineer the customer roadmap and points of interactions with YS to enhance their ability to conduct business efficiently and deliver high quality experience.

PODCASTER - THE SAB THEEK HAI PODCAST

May 2021 - Present

Born out of the need of facilitating a conversation between two life long friends, covering a whole range of topics that matter to us, and some only to us.

COUNTRY ACCOUNT LEAD - INDIA SOUTH ASIA @ GEORGE P JOHNSON

March 2019 - March 2021

Build and manage the engine that ensures customer success. This happens by aligning goals and priorities and driving strategy for both IBM and GPJ by finding a middle ground that enables both businesses to achieve success through careful management of resources, strategy and implementation of CX principles that allow us to drive higher engagement and conversation with stakeholders

DIRECTOR, COMMUNICATIONS AND STRATEGY @ CSDIREKT

March 2017 - March 2019

I help brands create experiential strategies that are used as effective tools to communicate their vision, intent, services and product offerings to their stakeholders. I also help build strategies that make an impact that matters, brands effectively use the communication to create conduits for personalized and bespoke experiences with their communities.
Responsible for planning, development, and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization.see less

• ​

In this case, curiosity will not kill the cat. Feel free to get in touch if you want to know more.